Influencer Icecream Archives - Watertight Thinking

Is it time to Validate Concerns rather than Overcome Objections?

by Bryony Thomas | Funnels and Filters, Influencer Icecream, Leak #5: No Critical Approval, Second Flow Foundation - Balanced Routine

< Back to the Blog  Reading Time: 8 Minutes It’s received wisdom amongst many sales professionals that a key part of their role is to overcome the objections that people may have to buying what they have on offer. Indeed, many a training session and book can be...

How to choose a CRM system for small business

by Peter Baynes | Influencer Icecream, Mindful marketing measurement, Touchpoint Leaks

< Back to the Blog I am continually asked how to choose CRM for small business. Our clients are typically step-up businesses. That is, they are onto some thing and they now want to scale it up. At some point in this journey their data needs and automation desires...

How to overcome the third party veto in a complex sale

by Bryony Thomas | Guest Post, Influencer Icecream, Leak #5: No Critical Approval, Touchpoint Leaks

< Back to the Blog Following a strategy workshop that I ran with Watertight Marketing Certified Practitioner, Joshua Morse, there was some disagreement. Going through the Touchpoint Leak™ Assessment, Joshua rated – Leak 5: No Critical Approval – as Red, whilst the...

Should you be saying ‘No’ to new business?

by Bryony Thomas | Commercial Karma, First Flow Foundation - The Right Work, Flow Foundations, Influencer Icecream, Leak #12: What

< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Doing the wrong kind of work is so damaging, I’ve included it as one of the Four Foundation Foundations in Watertight Marketing. Which means that learning...

Is their team on your team?

by Bryony Thomas | Considered Purchase, Influencer Icecream

This is the fourth in a series of posts looking at The Watertight Marketing Framework. Today, we’re looking at your audiences, i.e. who do you need to talk to. Buying decisions, particularly high-value or complex ones, are not made in isolation. An enthusiast might...

What is Watertight Marketing?

by Bryony Thomas | About the book, Influencer Icecream, The Logic Sandwich, Time Triangle

All this week I’ll be introducing the Watertight Marketing Framework – giving you the headlines on the key concepts explored in Part Two of the the book. Understanding how real people really buy things is central to getting your business onto an upward...