Marketing Team Archives - Page 5 of 7

Marketing Credibility Killers

by Rachael Wheatley | Marketing Strategy, Marketing Team

< Back to the Blog  Reading Time: 5 Minutes It’s a common lament of client side marketers that their colleagues don’t see the strategic benefit of marketing. Cynicism seems to come from all sides. In this post, we look at ways that marketers themselves...

Does your business have a common language?

by Rachael Wheatley | Flow Foundations, Marketing Strategy, Marketing Team, Touchpoint Leaks

< Back to the Blog  Reading Time: 4 Minutes Even a seemingly simple question – such as ‘what is the purpose of marketing for your business?’ – will often elicit many and varied responses within an organisation. Without having a common...

From Marketing Manager to Marketing Director – what does it take?

by Rachael Wheatley | Marketing Strategy, Marketing Team

< Back to the Blog  Reading Time: 4 Minutes A number of our clients have invested in young talent to cover their marketing, and want to be able to nurture them into more senior roles. We often find that a business has a marketing manager in role, and now wants...

The questions to ask when interviewing a Marketing Manager

by Bryony Thomas | Marketing Team, Second Flow Foundation - Balanced Routine, Third Flow Foundation - Baseline Rhythm

< Back to the Blog  Reading Time: 6 Minutes We often find that recruitment into a first marketing role moves into the frame at around 6-9 months into implementing the Watertight Marketing. As it comes up time and time again, I asked Cheryl Crichton if we...

Marketing, sales and service – who does what, when?

by Bryony Thomas | Bucket, Considered Purchase, Funnels and Filters, Marketing Strategy, Marketing Team, Taps, Touchpoint Leaks

< Back to the Blog  Reading Time: 8 Minutes In various forms, I get asked the difference between sales and marketing almost weekly. Underlying this question is the oft cited discontent between the disciplines, and a desire to get them working more harmoniously...

Marketing and sales playing nicely together

by Bryony Thomas | About the book, Marketing Strategy, Marketing Team

< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog  Reading Time: 8 Minutes Getting marketing, sales (and service) to work together effectively is key to ensuring that customers have a consistent...