by Bryony Thomas | Other stuff, Taps
Some of the most interesting marketing content makes you look at a subject you thought you knew well, but from a different angle. That’s why tapping into a different part of someone’s mind, or looking at a topic through an unusual lens can be really...
by Bryony Thomas | Other stuff, Taps
Every (working) day in December, I’m revealing a Letter from my A to Z list of Content Marketing ideas. To make sure you get it all before January, I need to double up on a few. So, today you have letters K and L. The idea with this list is simply to get your...
by Bryony Thomas | Other stuff, Taps
When you ask people what content marketing consists of, they’ll usually list things like: Papers Newlsetters Leaflets Blog posts Web pages Videos Webcasts Downloads Tweets Comments Profiles Photos Imagery Infographics Podcasts Presentations Talks True enough....
by Bryony Thomas | Other stuff, Taps
There’s nothing quite as daunting as a blank sheet of paper. So, you know that creating interesting and relevant content is critical to your successful marketing plan… but, you’ve used up all your best ideas? This is not uncommon. Often, people start...
by Bryony Thomas | Other stuff, Taps
In the spirit of giving, I am sharing a letter from my guide ‘A to Z of Content Marketing Ideas’ every day in December. There are 26 letters, and over 140 ideas. If you ran a 20-minute brainstorm using each letter every week for the next 26 weeks, I’d be...
by Bryony Thomas | Other stuff, Taps
The more considered the purchase, the longer people will take to make up their mind. Great content can speed this up. But, more importantly, it can keep the conversation going for as long as it takes. Great content will help you to earn the right to a person’s time....