The Logic Sandwich Archives - Page 2 of 2

Nailed your killer marketing message – what’s next?

Drop the elevator pitch to win more salesIf you just nail that killer marketing message the leads will come rolling in.Right?I’m not so sure.You’ve probably been told that you need a powerful one-liner on the tip of your tongue, ready for that moment at an event when...

Are you serving up a Logic Sandwich™?

by Bryony Thomas | About the book, Considered Purchase, The Logic Sandwich

This is the second in a series of posts looking at The Watertight Marketing Framework. Today we’re looking at your marketing messaging, i.e. what to say to people, and when. Marketers will often talk about finding your killer message or ‘unique selling point’....

What is Watertight Marketing?

by Bryony Thomas | About the book, Influencer Icecream, The Logic Sandwich, Time Triangle

All this week I’ll be introducing the Watertight Marketing Framework – giving you the headlines on the key concepts explored in Part Two of the the book. Understanding how real people really buy things is central to getting your business onto an upward...