#WatertightWednesday Archives - Page 4 of 4

Using Metrics to get Buy-in From Your Colleagues

by Rachael Wheatley | #WatertightWednesday, Flow Foundations, Marketing Strategy, Marketing Team, Touchpoint Leaks

< Back to the Blog Reading Time: 12 Minutes For any marketing role I’ve been in and with any marketer I talk to, metrics and measuring marketing success is a key issue. We’re often asked about the number of leads we’re going to generate or how many people we’ll get...

What skills does a marketing director need?

by Rachael Wheatley | #WatertightWednesday, First Flow Foundation - The Right Work, Flow Foundations, Fourth Flow Foundation - Maintain Momentum, Marketing Strategy, Marketing Team, Second Flow Foundation - Balanced Routine, Third Flow Foundation - Baseline Rhythm

< Back to the Blog Reading Time: 12 Minutes If you’re aiming for the most senior marketing position or are already there, what skills make this role a success? Our roundtable discussion this month looked at this topic through three lenses: bridging business...

How do you get buy-in to your marketing budget?

by Rachael Wheatley | #WatertightWednesday, Affordable marketing plan, Budget Shape, Flow Foundations, Marketing Strategy, Marketing Team, Touchpoint Leaks

< Back to the Blog  Reading Time: 12 Minutes Many people not in the marketing team have a view that marketing budgets are not always well justified. They can come across as more of a cost rather than being activities from which the business can derive real – even...

What is marketing strategy, and whose job is it?

by Rachael Wheatley | #WatertightWednesday, Flow Foundations, Marketing Strategy, Marketing Team

< Back to the Blog z Listen to the roundtable discussion here What is marketing strategy? Roundtable discussion (58 minutes)  Reading Time: 12 Minutes How do you draw the distinction between strategy and tactics? More importantly, what do others in your business...

How to shift the perception of marketing in your organisation

by Rachael Wheatley | #WatertightWednesday, Considered Purchase, Marketing Strategy, Marketing Team

< Back to the Blog z Listen to the roundtable discussion here How do your colleagues perceive marketing? Roundtable discussion (56 minutes)  Reading Time: 12 Minutes How do your colleagues see marketing? Do they see it as strategic? Central to everything in the...