“If you want to achieve long term sales results, get in control of your marketing and most importantly ensure good customer retention – then this book is invaluable. Bryony lays out very clearly the whole buying cycle (or funnel) and identifies each potential leakage point and how to ensure it’s all watertight. It’s a really good analogy and clearly explains what to watch out for. The worked example case study shows how it’s all done in practice. With plenty more case studies included, it’s really a blue print for any small business owner to follow. Too many start-ups make the mistake of thinking it’s all about maximising sales, when really it’s more about thinking through the whole buying cycle and making sure you keep the customers you get. No point in continuing to endlessly fill a leaky bucket!”

“Absolutely brilliant! I love this book. I’ve learned SO much, but at the same time, it’s such a good and pleasurable read.”

“Every small business owner should read this book”

“I think it might be quite good.”

‘This is THE marketing bible! A must have for all businesses serious about growth.’

Enlightening, gave me clarity on the missing links

“I’ve tried to read several books on Marketing and I’m yet to finish one… Until now. Watertight Marketing is written brilliantly with nice illustrations and useful examples. Bryony creates an example company for you to follow and relate to throughout the book and it’s suggestions. This book is an absolute asset and has not left my desk since I purchased it last year.”

“Hands down the best book on marketing there is. There’s no fluff only easy to use, easy to implement ideas and concepts.”

“I loved the book. We’ve actually enjoyed working through the materials – not least because it works!”

“Hands down the best book on marketing there is. I work with a organisations large and small and I always recommend this book as way of scientifically marketing products and services. There’s no fluff only easy to use, easy to implement ideas and concepts.”

“The only marketing book you’ll ever need”

“Everything you need to know about marketing in one place.”

“This is a brilliant and inspirational update not a new book”

“Great way to integrate marketing with sales”

“In this book Bryony demystifies marketing. Her written style is conversational but articulate. The Chapters are divided into short sections each containing pearls of information. The use of real business examples and worked scenarios are invaluable and enable readers to apply the learning outcomes to their own Companies and ultimately develop a successful marketing strategy. In my opinion this book is not only a great learning tool but also one to be visited again and again as an essential point of reference . Quite possibly the only marketing book that a busy business person needs!”