The Marketing Growth Gap
Why, how, and where does marketing need to focus to deliver business growth?
An invitation-only event for the CEOs & MDs of c.£2-25m businesses, and those in their marketing leadership team and their peers, to explore why, when and how to focus marketing efforts to underpin scalable business growth. Leave this session with a structured framework to plan, sequence, and balance your marketing strategically and tactically.
Dates
- 4th June, or
- 2nd July
Time
- 8.30am
- 90-minute session
Location
- Online via video
Price
- Free to invited guests
8.30am: 90 Minute Leaders’ Breakfast Briefing
Online Breakfast Briefing
Bottle the Brilliance & Buffer the Bumps for Sustainable Growth
How is it that even smart people in well run businesses can have gaps in their approach to marketing that hamper their growth potential?
This session gives leadership teams a proven framework to assess their approach to marketing so that all efforts can be precisely focused on supporting business growth. The kind of growth that’s truly healthy and sustainable. It’s a practical session, equipping you with a core framework to take away.
Your Next Milestone
Locking in success for scale or for sale
Is your business at a steady seven or eight figure turnover, now looking for that next milestone?
Perhaps you’re the founder in the MD or CEO seat, and you’ve worked exceptionally hard over many years to build an excellent reputation in your market.
Now you, and the leadership team you’ve built, are looking to lock in some of that success with world class systems, processes and people. You may want to step back, allowing the leadership team to step forward. You want the skilled individuals in the business to do brilliant work together… without the wastage of constantly re-inventing the wheel or the risk of relying on a few lynchpin people.
We often find that these sorts of established small businesses have come to marketing later than other success levers. To date, an experienced sales team and expert service teams have grown the business with focus on a great product, pedal power and persistence. We support you and your marketing team to embed this as process, giving your business the marketing muscle memory to replicate and accelerate future success.
“Implementing Watertight as a way of thinking in our business has been the hardest and most all-encompassing process I’ve ever undertaken. I only wish I’d done it 10 years ago!”
Flow Foundations Floor Plan
Finding the gaps in your marketing approach
Join our 90-minute breakfast briefing for business leaders to answer these questions, and to clarify what to do about it.
The Motivation Gap
Do you struggle to articulate your vision and values in a way that’s meaningful for your team or market? Or, are they there but perhaps not knitted practically into the way the business runs day to day?
The Energy Gap
Does the work that you do within your business keep your team energised and resourced?
The Journey Gap
Are there leaks in the handoff between marketing, sales, and service that mean you don’t win, or keep, as much new business as you could? Or, do you struggle to find and retain the talent your business growth relies on?
The Consistency Gap
Does your marketing budget and measurement framework align with the goals of your business such that it viably, and visibly, underpins your success?
The Rhythm Gap
Is there a coherent and consistent cadence to your strategic and operational projects that keeps your business moving forward?
“The stuff we’ve learnt with Watertight is more applicable to me than almost anything I’ve ever done in business.”
“Watertight has been a complete game changer in how we run this business. I see things so much more clearly and can make better long term decisions.”
Join 4th June
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Join 2nd July
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Expert Hosts
Session Hosts
Bryony Thomas
Bryony is the creator of the Watertight Business Thinking methodology, based on original research in 2005. She has now tested and refined the decision-making frameworks across 3000+ organisations, and focused on the needs of established SMEs looking to grow beyond their visionary founder.
Rachael Wheatley
Rachael brings over 30 years’ of marketing experience, with a particular focus on building and developing effective marketing teams that are able to act as a strategic driving force across an organisation. She has worked with Bryony and Watertight since 2014, and has been pivotal to its practical application.
Invitation Only
Register Now
Dates in June & July
These sessions are restricted to a maximum of 20 organisations. To be eligible to join us, you must be a CEO or MD role, or in a directly reporting role, in a c.£2-25m turnover business that has been established for over 5 years.