Posts on Leak 2 – Poor On-Boarding
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Creating a Customer-Centric Culture
A lot of companies say they have the customer at the heart of their approach, but does that really stand up to scrutiny? In this month’s roundtable we discussed what makes for customer-centricity and how to overcome some of the hurdles in achieving it
How Inside Travel Group got their marketing stars aligned
“A printed copy of the Watertight Marketing Team Alignment and Benchmark engagement report has been on my desk permanently since I received it well over a year ago because we refer to it all the time as a guiding light for our ongoing marketing decisions.” Simon King, Director
3 tips for customer retention marketing that any small business can achieve
< Back to the Blog Welcoming your new customers on board is a critical factor in the overall success of your marketing, and indeed of your business sustainability. Customer retention is often as important a marketing task as customer acquisition. As the old saying goes ‘there’s many a slip...
Hard-sell only works once
< Back to the Blog This post was written in 2012 and approved at the time of writing. KashFlow (www.kashflow.com), providers of online accounting software for small businesses, exhibited at business events in their early days. I interviewed them to appear as an example business in the...