by Rachael Wheatley | Marketing In Action, Marketing Skills, Second Flow Foundation - Balanced Routine
< Back to the Blog Reading Time: 5 Minutes When we were delving into the data behind our research paper (published last autumn), one of the most surprising results was this: having a marketing plan that supports the sales process is the lowest scoring area in all...
by Bryony Thomas | Case Study
← Back to Case Studies Reading Time: 10 Minutes Three senior people from Nviro talk about how they’ve used Watertight Thinking in their business and the impact it’s had for each of them. Nviro – a Watertight Thinking case study Nviro is a specialist provider of...
by Rachael Wheatley | #WatertightWednesday, Marketing Capability, Marketing Skills, Marketing Team
< Back to the Blog Reading Time: 10 Minutes “Marketers are familiar with the customer journey. It’s the starting point for our thinking, strategies and plans. But what are the other ‘journeys’ in the business – employees, other stakeholders, growth? How can...
by Rachael Wheatley | About the book
< Back to the Blog Reading Time: 5 Minutes Marketers are familiar with the customer journey. It’s the starting point for our thinking, strategies and plans. But what are the other ‘journeys’ in the business – employees, other stakeholders, growth? How can marketing...
by Bryony Thomas | Case Study
← Back to Case Studies Reading Time: 12 Minutes “It makes such a difference that the senior leadership team have a good understanding of what marketing is and what they can expect from it.” We talked to Melanie Osborne, Marketing Director of Nviro about...