by Rachael Wheatley | #WatertightWednesday, Bucket, Funnels and Filters, Marketing Capability, Marketing Skills, Marketing Strategy, Marketing Team, Taps
< Back to the Blog Reading Time: 10 Minutes “A marketer’s relationship with the FD is key. They can test your plan, help develop a metrics dashboard and facilitate budget conversations. However, it’s not a given that your FD will be on-board with marketing. So how...
by Rachael Wheatley | Budget Shape, Marketing Capability, Marketing Strategy, Mindful marketing measurement, Third Flow Foundation - Baseline Rhythm
< Back to the Blog Reading Time: 5 Minutes Having a good relationship with finance is important. Getting them on-board and enthusiastically supporting your strategy and plan is often a key piece to get right. But all too often, finance think that marketing is...
by Rachael Wheatley | Marketing Strategy
< Back to the Blog Reading Time: 10 Minutes I remember talking to the partner in a law firm some time ago. He was a bit phased by the business growth targets his managing partner had set for his practice area. It seemed like a big mountain to climb and pretty...