Join us for #WatertightWednesday
Free Roundtable for serious marketing people on the first Wednesday of (almost) every month
Are you a marketing professional working in a scaling SME looking for like-minded people to talk strategy with? Join us on the first Wednesday of every month for a panel discussion focusing in on how to position marketing strategically within growing businesses, so that you and the business can truly thrive.
Next Live Session: Wednesday 7th June, Midday
What a business leader needs to know about marketing
Many MDs and CEOs of ambitious businesses have told us that they’re not 100% sure they know enough about marketing to make sound decisions. This has a material impact on the success of marketing and marketers.
It affects how they are positioned in the business, strategically at the heart of the business or tactically as an optional function. It affects how easy it is to gain buy-in from colleagues from whom they need a contribution. It affects what marketers are asked to do and can be a source of frustration or enabling.
Join us to have a chin-wag about this topic and share your experiences and wisdom.
Week 1
Join us live for a roundtable discussion about marketing, between marketing people.
Week 2
Listen back to the discussion in our edited highlight podcast episode.
Week 3
Read Rachael’s write up from the session with a collation of the Watertight Wisdom from the session.
Week 4
Read the post that sets up the next month’s discussion to get your thinking going.
What a business leader needs to know about marketing
Many MDs and CEOs of ambitious businesses have told us that they’re not 100% sure they know enough about marketing to make sound decisions. This has a material impact on the success of marketing and marketers. It affects whether they are positioned strategically at the heart of the business or tactically as an optional function. It affects how easy it is to gain buy-in from colleagues from whom they need a contribution, or how difficult it is to work collaboratively with sales.
Future Dates:
- 7th June 2023 - What a business leader needs to know about marketing Register here
Previous Sessions
- What matters most to effective marketing, contect or competence? Write Up | Podcast
- Shining a light on your vision, values and goals Write Up | Podcast
- How do your colleagues perceive marketing? Write Up | Podcast
- What is marketing strategy? Write Up | Podcast
- How do you get buy-in on your marketing budget? Write Up | Podcast
- What skills does a marketing director need? Write Up | Podcast
- Using metrics to get buy-in from colleagues. Write Up | Podcast
- What to insource and what to outsource? Write-up | Podcast
- The ingredients of an organisational marketing capability. Write-up | Podcast
“Thanks Bryony. Really clear and informative session.”
“Highly motivating. Thank you so much for sharing your time.”
“Thank you for such a great thought provoking presentation once again.”
“Thanks Bryony, that was really thought provoking. Very inspirational.”
“It’s been a great use of my time today – so glad I heard about it this.”
“It does seem a wee bit like Everest at times…. but you break it down so well. Thanks”
Join our next live event…
First Wednesday of the Month | Midday
Small businesses matter.
Thriving small businesses are the results of countless hours of emotional and financial energy. Often the founders and directors have risked their mortgages, marriages, mental health, and more. When these people, and the leaders within their businesses, tell us that their marketing isn’t working as well as they want it to, we know it really matters.