Join us for #WatertightWednesday
Free Roundtable for serious marketing people on the first Wednesday of (almost) every month
Are you a marketing professional working in a scaling SME looking for like-minded people to talk strategy with? Join us on the first Wednesday of every month for a panel discussion focusing in on how to position marketing strategically within growing businesses, so that you and the business can truly thrive.
Next Live Session: Wednesday 5th April, Midday
Creating seamless marketing, sales and service teams.
10 years ago the CIM predicted that by 2022 there would be no such thing as separate marketing and sales departments. It turned out to be wishful thinking, but it is no less important today that customer services, sales and marketing work hand-in-hand.
There are all sorts of reasons why they are often separate, but the best reason for them not to be is that they are supporting the same customer journey. If what you want is for the customer to have a brilliant experience, then collaboration between these three teams is critical.
Join us for our next roundtable discussion where we’ll be sharing our thoughts and inviting you to share your experience and ideas.
Week 1
Join us live for a roundtable discussion about marketing, between marketing people.
Week 2
Listen back to the discussion in our edited highlight podcast episode.
Week 3
Read Rachael’s write up from the session with a collation of the Watertight Wisdom from the session.
Week 4
Read the post that sets up the next month’s discussion to get your thinking going.
Creating seamless marketing, sales and service teams.
10 years ago the CIM predicted that by 2022 there would be no such thing as separate marketing and sales departments. It turned out to be wishful thinking, but it is no less important today that customer services, sales and marketing work hand-in-hand.
There are all sorts of reasons why they are often separate, but the best reason for them not to be is that they are supporting the same customer journey. If what you want is for the customer to have a brilliant experience, then collaboration between these three teams is critical.
Join us for our next roundtable discussion where we’ll be sharing our thoughts and inviting you to share your experience and ideas.
Future Dates:
- 3rd May 2023 - How marketing can support different kinds of growth: lifetime value, margin, volume. Register here
- 7th June 2023 - What a business leader needs to know about marketing Register here
Previous Sessions
- Shining a light on your vision, values and goals Write Up | Podcast
- How do your colleagues perceive marketing? Write Up | Podcast
- What is marketing strategy? Write Up | Podcast
- How do you get buy-in on your marketing budget? Write Up | Podcast
- What skills does a marketing director need? Write Up | Podcast
- Using metrics to get buy-in from colleagues. Write Up | Podcast
- What to insource and what to outsource? Write-up | Podcast
- The ingredients of an organisational marketing capability. Write-up | Podcast
“Thanks Bryony. Really clear and informative session.”
“Highly motivating. Thank you so much for sharing your time.”
“Thank you for such a great thought provoking presentation once again.”
“Thanks Bryony, that was really thought provoking. Very inspirational.”
“It’s been a great use of my time today – so glad I heard about it this.”
“It does seem a wee bit like Everest at times…. but you break it down so well. Thanks”
Join our next live event…
First Wednesday of the Month | Midday
Small businesses matter.
Thriving small businesses are the results of countless hours of emotional and financial energy. Often the founders and directors have risked their mortgages, marriages, mental health, and more. When these people, and the leaders within their businesses, tell us that their marketing isn’t working as well as they want it to, we know it really matters.