Your own Watertight Marketing Operation

We can work with you over 12-24 months to take you though the process of embedding a Watertight Marketing operation in your business.

A fully supported marketing transformation programme

Our approach to embedding Watertight Marketing as the language and framework of an organisation, is to work extensively alongside you during the set-up phase, and then to transfer the skills and processes into your organisation so that it’s truly yours by the end of the process. 

Is your business ready for Watertight Marketing?


Outcome: Marketing gap analysis in context of the business strategy.


Context & Benchmarking: Understanding vision, goals, context and current set-up

  • Board Day: 1:3:5 year goals. PP Matrix. Touchpoint Leak™ Snapshot.
  • Alignment & Ideas: Video-guided research project with all employees to understand perceptions and gather ideas about current marketing operation.
  • Measurement Framework: Outline Volumes & Ratios dashboard based on historic figures for refinement over time.


Outcome: Detailed action plan owned by your team looking at immediate focus areas and long-term.

Energise: Identify internal champions, set-up ‘plumbing teams’

  • Watertight Marketing Champions: 3-day training programme for your internal programme champions.
  • Programme Plan: Develop 9-month programme timeline and allocate internal resource.
  • Plumbing Teams: Facilitated workshops with programme sub-teams on identified focus areas.


Outcome: A new way of thinking and working knitted into the fabric of your organisation.

Transform: Set-up internal processes and set-up Leak Tweaking rhythm

  • Baseline Marketing Plan: Facilitated sessions on The Logic Sandwich™, The Right to Time, Third Parties.
  • Tweak Your Leaks: Use video-guided and facilitated sessions to iteratively tweak your marketing leaks.
  • Systems & Processes: Roll-our Measurement & TPLA dashboard, set-up ideas catch & catalogue system.


Outcome: Continuous incremental improvements and a way of working that your whole team embraces.

Embed: Maintain momentum and continually refine

  • Mentoring: Set-up ongoing mentoring with your Watertight Marketing champions.
  • Strategic Sounding Board: Quarterly half-day review of use of Watertight Marketing in your business.
  • Training Portal: Design induction process, refresher sessions and ongoing access to our courses & resources as appropriate.

"What Bryony Thomas delivers is less about marketing and more about Watertight Execution in business. It was joy to work with Bryony who brings energy, passion and real know how about how to build and retain business. I can highly recommend Watertight Marketing to anyone wishing to significantly improve the profitability of their business."

Ian Price

Former CEO, Academy for Chief Executives

"Watertight Marketing has been the best investment we've ever made at Monkey Puzzle. The approach is so respectful of clients, no hard selling and no ridiculous quick fix promises. It's quite simply a sensible investment and really good learning. Our clients have commented on how easy and friendly our approach is which is all due to what we've learned from Bryony. Thank you." 

Karen Meager

Co-Founder, Monkey Puzzle Training & Consultancy

"The Watertight Marketing methodology has been invaluable for our company. This isn't your traditional marketing theory. This is a company wide approach that gets to the root of all aspects of a business. Thank you!"

Dougal Hawes

Head of Sales, Smartbox Assistive Technology

Give Rachael a call to chat it through…

Rachael Wheatley, Master Practitioner

Please do book a time in the diary using the button below to discuss how we might be able to help your growth plans.