Best-selling Author.

Award-winning Speaker.

Who is Bryony Thomas?

Bucket Lady. Elephant Spotter. Multi-Million Pound Cat Thief.

The Bucket Lady

The Bucket Lady

Bryony Thomas is one of the UK’s foremost marketing thinkers. She is the author of Watertight Marketing, which has been in its best-sellers list consistently for over five years, with no gimmicks. This ground-breaking book has been described variously as “the entrepreneurs’ essential marketing manual”, “a work of genius”, and “a licence to print money”. Centred on replacing the ubiquitous sales funnel diagram with a better metaphor of a Bucket, Funnels and Taps, Bryony is often known as The Bucket Lady.

The Elephant Spotter

The Elephant Spotter

She has a disarmingly honest working style, that means that people have often seen her as a marketing confidante more than a consultant. Landing as the divisional director of marketing for FTSE 100 company, Experian, at the age of 28, Bryony quickly developed a knack for asking the questions that matter. If there’s something that needs addressing, you’ll find Bryony pointing to it. This earned her the nick-name, The Elephant Spotter

The Cat Thief

The Multi-Million Pound Cat Thief

Bryony is also an in-demand professional speaker for business audiences wanting to understand how to deliver sustainable sales results. Whether it’s a boardroom, team day, or a large conference venue, Bryony can be trusted to inspire, engage and entertain. But, more importantly people will leave her talks with immediate actions to take. She has a unique and memorable speaking style, and is often heard describing how to build multi-million pound businesses in the same way as you’d steal your neighbour’s cat. And so, is known as The Multi-Million Pound Cat Thief.

Bryony’s Journey

In 2008, Bryony started the journey towards what is today the Watertight Marketing Methodology, working with ambitious growing businesses delivering 12-month marketing transformation programmes. Through her book, her speaking, her events and her hands-on support, Bryony Thomas now gives small business owners the clarity and the structure to step off the roller coaster. To get their marketing to put their business on a sustainable upward curve. Bryony Thomas is The Watertight Marketer.

She does all this part-time around her family, and can be often found playing in the sand pit with her daughter or snuggled up with her soppy grey tom cat, Dylan.

Oh, and, she also loves a strong cup of tea. Milk, no sugar. And, if you’re getting the biscuits in, Bryony will have a pink wafer!

Award-Winning Marketing Speaker for Business Events

Bryony Thomas is an energetic marketing speaker who shows businesses and entrepreneurs how to take calm, confident, control of their business growth. Her speaking style is no-nonsense and direct. She doesn’t shy away from tough subjects, and makes highly effective use of memorable analogies to make her advice stick. Bryony has a real skill for adapting her content to suit the needs of her audience, both through thorough preparation, and by being extremely quick-witted and responsive to the audience in front of her.

“Readable, Relatable, Practical”


The Conference was an excellent immersive learning experience. I came along with some understanding of the methodology through reading the book and attending Masterclasses. But after the Conference it’s started to permeate my business thinking in a much deeper way.

Felicity Dwyer Stepping Up Training
Felicity Dwyer

Thanks for a great lunch and learn in Winchester. As always there’s so much to learn and implement with marketing, but it all feels so manageable and the concepts are explained really well.

Helen Cousins Fresh Spaces
Helen Cousins

“Bryony’s theory has revolutionised my thinking after 20 years in marketing.”

Alison Dowsett Blacktrace Holdings Ltd
Alison Dowsett

For a Masterplanner this event helped to clarify even more the leaks concerning my business. It helped me to refocus and gain confidence in thinking about the next steps and implementing them/ It was also great to bring along my boss which enabled him to understand the methodology and to see what I had been talking so passionately about these past few years. We now have alignment! The structure of the event was perfect as was the running order as well as the balance between guest speakers/sponsors. The great thing was seeing the leaks from other people who follow the methodology and to see the impact the leaks had!

Sara Parker Face For Business
Sara Parker

Marketing Author

Bryony Thomas is a prolific and inspiring writer on marketing. Bryony’s articles range from highly instructive ‘how to’ style information, perfect for the marketer or business owner wanting to roll their sleeves up, to more conceptual missives for the marketing professional. Her articles regularly appear in the business press. Bryony is also the author of ‘Watertight Marketing – delivering long-term sales results’.

“Watertight gave us a common language to use in the business. It’s given the marketing and sales teams a language that they can understand, and they can use when working together.”

Simon King Director, Inside Travel Group
Simon King

“I would recommend the Watertight Marketing framework to any business that’s trying to grow and use these simple frameworks to put their marketing on autopilot so that their business can carry on growing, without the same amount of input needed from the business owner.”

Peter Gradwell MD, IQ Mobile
Peter Gradwell

“Watertight is a really good way of having a shared language with business leaders who understand that there is a need for some form of marketing but don’t really understand why.”

Melanie Osborne Marketing Director, Nviro
Melanie Osborne

“To me, Watertight Marketing puts a language and structure in place that lets marketers get on with the stuff they know they should be doing and be able to justify and explain why it matters.”

Melanie Osborne Marketing Director, Nviro
Melanie Osborne

“I’ve described Watertight to colleagues in the past as really commonsense marketing. It’s the structure of it that makes it really clear for people to understand.”

Melanie Osborne Marketing Director, Nviro
Melanie Osborne