
Tackle your marketing with expert and peer support
Sequence, select and celebrate delivering marketing activities that actually work for your business month after month.
Do you want to get a highly effective marketing list ticked off each month?
If you’re the person in a business responsible for getting marketing done, this club is for you. If you’ve read the Watertight Marketing book, thought it made sense, and want to implement its ideas (with help from its creator) this club is for you.
- A marketer in an entrepreneurial department of a larger business,
- A marketing director looking for support for a small team,
- The only marketing person in a scale-up business.
Whichever of these you are, you’ll be looking to carve out the space to make marketing happen… effectively, consistently, and with a bit of style.
Hands up if any of this rings a bell…
Struggling to balance thinking and doing
Not knowing where to start
Suffering from marketing FOMO
Overwhelmed with too many ideas
Frustrated with your 'should do' list
Need a bit of validation that you're on the right track
Anchored in a proven methodology
Everything we do in The Make Marketing Happen Club will be anchored within the Watertight Marketing methodology, which means that:
- You know it’s been proven and tested by over 2000 businesses.
- You can see where everything fits in the bigger picture of your whole marketing set-up.
- You can explain to others, in terms that relate to sales outcomes, why you’re doing the marketing you’re doing.
- You can refer to the best-selling book to put any given tip, tool or template into context.
Run by true marketing experts
I get pretty wound up by marketing experts who are nothing of the sort. They’ve never run a marketing team, never managed a marketing budget and don’t have even a whiff of a marketing qualification. I’ve worked in marketing for 20+ years, I have a marketing diploma and MBA with distinction, I’ve worked with brands like Microsoft, Dell and IBM, I’ve run a marketing department in a large corporate, managed a marketing budget, supported sales people in the field, created an end-to-end marketing methodology, and written a best-selling book on it.

- More than 10 years experience as senior marketers.
- Their knowledge and examples from the range of real businesses they are working with.
- Chartered Marketer status with a commitment to ongoing learning.
- Full training on the Watertight Marketing methodology.
If you’re not sure if you’re ready, book in a call with Cheryl to talk through the club and to see if it’s right for you.
Every Member Gets
A careful balance of thinking and doing tasks across a monthly rhythm.

10 Minute Tips
A library of short & sweet
practical tips.

T'Week
Touchpoint Leak™ priority planning plus guided action taking.

Add-on Courses

Member Reflections

Get it Done Days

Content Creation Tips

Expert Panelists

Resource Vault

Ask [Almost] Anything

Specialist Challenge
A guest expert running a guided specialist challenge.

Lively Community

Member Discounts
This is how it works
A mix of self-guided learning, peer support and expert sessions.
Get started...
- Join the Club and receive your Welcome pack.
- Attend or watch the Welcome Briefing to get you started.
- Get your Leaks Poster and complete the Diary Planning video course.
Every month...
- A new 10 Minute Tip in a practical skill.
- A group Roundtable to discuss a key topic and get a task ticked off.
- A live Ask [Almost] Anything call with Bryony.
Activity Weeks
- T’Week to plan your priorities (June)
- Specialist Challenge on a voted topic (September)
- Annual Planning to get ready for next year (December)
Always there...
- Vault of checklists, tips, and templates.
- Reflections to record your thoughts and progress.
- Community for support and celebration.
This club is for you if you’re fed up doing this stuff on your own
It can be lonely when you’re the person coming up with the ideas, planning them out, getting them done and figuring out if it’s worked. If you want guidance from the country’s top marketing experts, and the warm support of a community of peers, this club is for you.
Hands up if this would feel great…
You could work with others using Watertight
A bit of structure to what you're doing
Crystal clear priorities
A strategic sounding board for your ideas
Get the big stuff ticked off
Consistently create compelling content
Choose your membership
1 Member
For a solo marketer wanting support
Paid annually £1044 + VAT for 1 member.
2 Members
Perfect for a marketing manager and assistant
Paid annually at £1920 + VAT for 2 members.
3 Members
For a micro marketing team
Paid annually at £2700 + VAT for 3 members.
Hear what our members think of the club
“This book and the Make Marketing Happen Club were the missing links to my marketing strategy. Highly recommended”
“[The Ask Almost Anything surgery] was an incredibly useful and valuable session – more than worth the membership fee for this alone!”
If you’re not sure if you’re ready, book in a call with Cheryl to talk through the club and to see if it’s right for you.
Your Questions Answered
Who is this the club for?
Unfortunately we cannot accept marketing coaches, consultants, advisors, agencies or other marketing services suppliers.
When can I start?
Can we join as a team?
Can I get one to one feedback and support?
- Buy add-on coaching sessions as and when you need them, or
- Work directly with a licensed practitioner.
We are also always in and out of the Facebook Group, so you’ll get great specific feedback from us and your peers there too.
What if I miss a session?
Do I have to use everything?
How much time will I need to get value from this?
- Watch or read any single item from The Vault = 10 minutes
- Participate in the Roundtables / Get it Done Day = 6 hours
- Join the monthly Ask [Almost] Anything Session = 90 minutes
We’d also recommend joining the week-long challenge each year, which requires 6-8 hours of your time spread across the week. Spend more time if you want to.
Is this online or in person?
What if I want to cancel?
You can cancel your membership at any time via your login. Since this is an annual membership, your access will continue until the end of your membership year. No refunds or part refunds are available. Full terms will be shared on sign-up.
I'm not in the UK, can I join?
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