by Bryony Thomas | Leak #8: How, Taps
In my last post, I gave you some ideas for creating key marketing content, and roughly how long it might take. Today, I wanted to make crystal clear that each iteration does not have to have unique content. In fact, repurposing, cutting up, re-using, and re-formatting...
by Cheryl Crichton | Marketing In Action, Marketing Team
Of all the grumbles we hear from people in growing businesses, making time for marketing is chief amongst them. It’s vanishingly rare to find someone who doesn’t have enough marketing ideas. It’s having the time to implement the, frankly endless,...
by Stephen Bateman | Considered Purchase
Knowing how to plan top performing marketing content is essential to persuading more people to buy from you. Anyone can write content, but not all content leads to sales results. Many clients we encounter have been sold on the idea of content driving sales, but have...
by Bryony Thomas | Guest Post
It’s time for Christmas content. Seasonality is one of the Ss in our Three S Timing approach, and it’s that time of year, when marketing materials get a sprinkling of snow and elf-related puns abound. For some added tips, we asked three content marketing...
by Bryony Thomas | Leak #3: No Emotional Connection, The Logic Sandwich
< Back to the Blog How many people do you think will be getting a Valentine card this year, who don’t really deserve it? Looking beyond a person’s failings could be said to be the very definition of love. And, this is one of the reasons why – as a...