What are the real triggers in a sales process?
< Back to the Blog As buyers we are exposed to more and more messages that fight for our time. As marketers, it’s often tempting to emphasise the unique features and logical prowess of an offering. But, the mind doesn’t work like that. There’s more to engaging the...
5 things to think about in the run-up to Christmas…
or, ‘He who hesitates is lost.’ So, here we are, hanging on the last vestiges of Summer and people have started complaining about ‘Christmas party advertising’ and festive wrapping paper. Bah humbug. Whatever your thoughts or beliefs on the holiday season, I wanted to...
7 costly customer relationship management mistakes businesses make every day
Fantastic! You have a new customer. Now what? Most people will get on with the work, do a great job, finish it on time and on budget and then move on to another project for another customer. Surely the most important thing is to do a good job? So, what am I doing...
Does your marketing support every step of a sale?
Much is made of the divide between sales and marketing. It’s certainly makes for interesting debate, but it does absolutely nothing for your bottom line or your business reputation. So, let’s spell it out. How exactly should these two disciplines work together?...
What do your visuals say about you?
I’ve just come off a coaching call with a client, we’re working on stemming Leak #3: No emotional connection and we got to talking about their visuals. There are two areas I ask clients to look at when considering their company’s visual identity...Work With Us
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