Considered Purchase Archives - Page 3 of 3

The marketing task at each step of a sale

Many businesses see the task of marketing as generating leads for salespeople to follow-up. It’s a short-sighted view that is costing small businesses millions. Marketing is the whole process of taking your goods or services to market. It’s made up of many different...

What are the steps in a buying decision?

by Bryony Thomas | Considered Purchase

A Watertight Marketing operation has a tool, technique or activity that acts as a stepping stone for each of the thought processes in a considered buying decision. But, what are they? The model I find most useful, and use as the basis for the Watertight Marketing...

Is their team on your team?

by Bryony Thomas | Considered Purchase, Influencer Icecream

This is the fourth in a series of posts looking at The Watertight Marketing Framework. Today, we’re looking at your audiences, i.e. who do you need to talk to. Buying decisions, particularly high-value or complex ones, are not made in isolation. An enthusiast might...

Are you serving up a Logic Sandwich™?

by Bryony Thomas | About the book, Considered Purchase, The Logic Sandwich

This is the second in a series of posts looking at The Watertight Marketing Framework. Today we’re looking at your marketing messaging, i.e. what to say to people, and when. Marketers will often talk about finding your killer message or ‘unique selling point’....

How considered is the purchase your buyers are making?

by Bryony Thomas | Considered Purchase

I’m often asked whether Watertight Marketing is for business-to-business (B2B) or business-to-consumer (B2C) companies. It’s much more useful to distinguish the way you market your business according to how the buyer makes their decision, not by what...