The Four Foundation Leaks

The Four Foundation Leaks

For many businesses marketing is something that’s done when the sales pipeline looks a little dry. Then, it’s heads down to deliver the paying work that comes your way. This is truer still in smaller businesses, or where the people your buyers want to talk to during...
Good marketing is like a fitness regime

Good marketing is like a fitness regime

Let me sow this seed ahead of Christmas so that it might take root into your consciousness and pop out in January as a promise to get truly marketing fit in 2013… I don’t imagine that anyone reading this blog hasn’t at some point thought about, started, or even...