by Bryony Thomas | Commercial Karma, Influencer Icecream, Leak #11: Who, Leak #5: No Critical Approval
I blogged on Monday about how your business builds up its Commercial Karma through the way it conducts itself with every person it encounters. I often use this phrase, and people seem to like it, but perhaps don’t take it as seriously as they could. I’d...
by Bryony Thomas | Commercial Karma, Influencer Icecream, Leak #11: Who
It can seem like successful marketing is about continually getting more and more people to notice you. But, what about the people your organisation has already touched in some way? What legacy does your business leave in its non-marketing communications and...