Marketing Strategy Archives - Page 5 of 8

What is marketing strategy, and whose job is it?

by Rachael Wheatley | #WatertightWednesday, Flow Foundations, Marketing Strategy, Marketing Team

< Back to the Blog z Listen to the roundtable discussion here What is marketing strategy? Roundtable discussion (58 minutes)  Reading Time: 12 Minutes How do you draw the distinction between strategy and tactics? More importantly, what do others in your business...

What is a marketing strategy and strategist?

by Bryony Thomas | Flow Foundations, Marketing Strategy, Marketing Team

< Back to the Blog  Reading Time: 5 Minutes One of the key things we work on with clients is anchoring marketing activity into the business strategy. To do this, we often have to unpick the ideas people have about what a marketing strategy is, and the role of a...

How to shift the perception of marketing in your organisation

by Rachael Wheatley | #WatertightWednesday, Considered Purchase, Marketing Strategy, Marketing Team

< Back to the Blog z Listen to the roundtable discussion here How do your colleagues perceive marketing? Roundtable discussion (56 minutes)  Reading Time: 12 Minutes How do your colleagues see marketing? Do they see it as strategic? Central to everything in the...

How do your colleagues see marketing?

by Rachael Wheatley | Considered Purchase, Marketing Strategy, Marketing Team

< Back to the Blog  Reading Time: 5 Minutes If you are a marketer in a scaling business, the first audience you should be characterising is your colleagues. How they perceive marketing has a direct impact on how effective you can be in your role....

Marketing Credibility Killers

by Rachael Wheatley | Marketing Strategy, Marketing Team

< Back to the Blog  Reading Time: 5 Minutes It’s a common lament of client side marketers that their colleagues don’t see the strategic benefit of marketing. Cynicism seems to come from all sides. In this post, we look at ways that marketers themselves...

Does your business have a common language?

by Rachael Wheatley | Flow Foundations, Marketing Strategy, Marketing Team, Touchpoint Leaks

< Back to the Blog  Reading Time: 4 Minutes Even a seemingly simple question – such as ‘what is the purpose of marketing for your business?’ – will often elicit many and varied responses within an organisation. Without having a common...