by Bryony Thomas | Bucket, Leak #13: No Emotional Impact, Taps, The Logic Sandwich
< Back to the Blog As buyers we are exposed to more and more messages that fight for our time. As marketers, it’s often tempting to emphasise the unique features and logical prowess of an offering. But, the mind doesn’t work like that. There’s more to engaging the...
by Bryony Thomas | Guest Post
My mantra is that the job of marketing is to lay down the stepping stones that mean that your sales people can invite people forward in a respectful and fully committed way. But, how should a salesperson do this? I’ve asked Nicola Cook to share a few key...