A simple but powerful guide to creating a profitable business with sustainable long-term sales
10 March 2020 – Bryony Thomas, multi award-winning speaker and founder of Watertight Marketing, is launching the second edition of her best selling book on Tuesday 31 March 2020.
The book, Watertight Marketing: the proven process for seriously scaleable sales, is available now for pre-order, is based on a trusted and proven method that has helped thousands of businesses to significantly and sustainably increase their profits.
Designed to protect businesses against fruitlessly spending vast sums of money on marketing activities that do not deliver a return, it enables businesses to cut through the noise and follow a path for more sustainable sales. The first edition, published in 2013, has become a go-to marketing bible for thousands and has spent seven years as a marketing bestseller, with hundreds of 5 star reviews from readers.
The latest version has been expanded and updated to include two new frameworks, two new sections to help businesses understand their audience and articulate their proposition and new examples of businesses that have implemented the ideas with significant success.
Why this book matters
Business owners are overwhelmed and exhausted with the amount of information that is out there telling them what they should be doing to achieve long term success. When a marketing tactic doesn’t work, they move onto the next and then the next, wasting money and energy, but more significantly, leaking profits.
Bryony Thomas, said: “When the founder of a scaling business tells me their marketing isn’t working, it’s not the M-word I hear. I hear they’ve risked their mortgage, their marriage, their mental health, and it’s not working. It matters. This book is written to help those people make confident marketing decisions and understand where to focus their energy – deciding what to do, delay or ditch. No one is struggling to find ideas on what to do next, but they are struggling to know which of the millions of things they should do next.”
Bryony’s book is based on research into the different ways 200 companies were commonly wasting money on ineffective and inefficient marketing. She then extended, applied and proved her findings and models with more than 2000 organisations, all of whom have seen significant improvement and growth.
See what successful businesses have to say about Watertight Marketing
Andy Nickerson Photography was stuck in the classic yo-yo marketing cycle of seeing initial results then nothing for months. Watertight Marketing gave them a framework to get the ideas off the ground and understand what not to do. They saw business increase tenfold.
Watertight Marketing’s Touchpoint Leak™ assessment has become the foundation of growth for small business Audenza who saw turnover and profits double in year one then triple in year two with sustained growth at 75%.
For the SME Inside Travel Group Watertight Marketing did two powerful jobs – aligning their marketing, sales and client services teams and providing a comprehensive benchmark of their marketing. They increased their bookings by 50 per cent and are still feeling the results 18 months later.
A bit about the author
Bryony Thomas is the owner of multi-award winning business Watertight Marketing Although her early marketing career was spent working with Microsoft, Dell and FTSE 50 company Experian, sharing her own marketing methodology with other businesses has become her real passion. For more information on Bryony Thomas, please click HERE
20 per cent of book royalties to be donated to Pancreatic Cancer Research UK
In December 2019 as the book went into production, Bryony received the news that she has pancreatic cancer, the deadliest common cancer. She has since undergone extensive surgery and has started chemotherapy. Instead of receiving flowers or chocolates, more than £16,000 has been donated to her JustGiving page. This will help cover the cost of supporting her business while she undergoes treatment, and will also provide vital funds the amazing organisations that have been supporting her and others with cancer.
To order a copy of Watertight Marketing, visit: https://watertight.school/pre-order-the-second-edition/
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Notes to editors:
For further information, an interview with Bryony Thomas, an extract article/chapter or a review copy, please contact:
- Ellen Carroll, Nellie PR, ellen@nelliepr.co.uk 07790631547
Watertight Marketing will be launched on Tuesday March 31st in an online event. Tickets for the launch cost £20 plus VAT, include a signed copy of the book. For tickets, please click HERE
- BOOK: Watertight Marketing
- AUTHOR: Bryony Thomas
- BISBN: 978-1-913474-00-3 PRICE: £18.50
- PUBLISHER: Human Business Thinking