by Rachael Wheatley | Bucket, Touchpoint Leaks
Fantastic! You have a new customer. Now what? Most people will get on with the work, do a great job, finish it on time and on budget and then move on to another project for another customer. Surely the most important thing is to do a good job? So, what am I doing...
by Bryony Thomas | Considered Purchase, Leak #8: How, Time Triangle, Touchpoint Leaks
< Back to the Blog Yesterday, I zoomed in on the power of visual content in your mix of materials. Today, I want to zoom back out to give you a way of planning a mix of content in different formats to ensure that you grab the attention of people who might be...
by Bryony Thomas | Leak #8: How, Other stuff, The Logic Sandwich
One my favourite books is ‘Information is Beautiful’ by David McCandless. He powerfully demonstrates how the way you present information has a direct correlation to how much people engage with it. Whilst this isn’t a new idea, the content marketing world has...
by Cheryl Crichton | Considered Purchase, Funnels and Filters, Leak #9: Where
< Back to the Blog Or, how Twitter can join the dots between people, products and profit Tweeting has been commonplace in the small business marketing landscape for some time now. With the right strategy and tools in place, and along side other activity, Twitter...
by Bryony Thomas | Bucket, Funnels and Filters, Taps
Much is made of the divide between sales and marketing. It’s certainly makes for interesting debate, but it does absolutely nothing for your bottom line or your business reputation. So, let’s spell it out. How exactly should these two disciplines work together?...