by Bryony Thomas | Press Releases
The UK’s only directory of quality-assured marketing consultants hits double figures. Bristol, 01.09.2015 – The Watertight Marketing Certified Practitioner network has added two more consultants, bringing the total number of independent marketing consultants listed on...
by Bryony Thomas | Leak #4: No Gateway, Leak #7: Information Overload, Time Triangle
< Back to the Blog I’m not talking about PayPal or invoices here, I’m talking about what people exchange with you in return for value at different stages of a buying decision. If you can crack this, your marketing will almost always deliver for you. As...
by Bryony Thomas | Other stuff
Last week I found myself red-faced as a business adviser asked me for legal evidence that I owned the copyright on the brand assets for Watertight Marketing. The logo, the bucket icon… that sort of stuff. “Of course”, I said. Now, I’ve worked...
by Bryony Thomas | Leak #8: How, Taps
Video is quickly moving into the ‘must-have’ category for even the smallest of businesses. In Touchpoint Leak 8 – How detailed in my book, Watertight Marketing – we talk about a six part matrix for ensuring your content is presented for the way...
by Bryony Thomas | About the book, Commercial Karma
Traditional marketing language is so combative. It’s actually the opposite to the mindset you actually need to make marketing pay for your small business. Think about it… you plan a campaign, you target an audience, you capture their data. No customer wants to...