How to write a marketing brief in 10 simple steps
“If you don’t say what you want, you won’t want what you get”. There’s a skill to writing a marketing brief. If you get it right your supplier will deliver first time – no surprises. If you get it wrong (or worse still don’t provide one at all), it costs time and...
What shape is your marketing budget?
< Back to the Blog Knowing the shape of your marketing budget, that is how much you’re spending in supporting each step of a buying decision, puts you in a powerful place. Yesterday, I walked you through a six-step process to get visual snapshot of your...
Six steps to a strategic review of your marketing budget
< Back to the Blog Watertight Marketing is marketing that supports every step of a buying decision, so that your business achieves long-term sales results. A strategic snapshot of your marketing spending can give you an indication as to whether you’re...
Unpicking the onslaught of marketing advice
How much marketing advice do you think the owner or marketing director of a small business is exposed to? Honestly, I don’t know. But, I do know that it’s often more than they can possibly hope to digest and put into action. When I talk to MDs of ambitious small...
Remember to budget for the unexpected
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog There’s nothing more predictable in business than the unexpected. But, just because you don’t know exactly what’s coming down the tracks, does not mean...Work With Us
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