Budget Shape Archives - Page 2 of 2

What should you include in the marketing budget for your small business?

by Bryony Thomas | Affordable marketing plan, Budget Shape

< Back to the Blog So, it’s that time of year… for many the end of the tax year also closes the financial year, and means preparing a fresh 12-month marketing budget for the year ahead. Or does it? Many of the small businesses we encounter have an ad...

What shape is your marketing budget?

by Bryony Thomas | Affordable marketing plan, Budget Shape, Third Flow Foundation - Baseline Rhythm

< Back to the Blog Knowing the shape of your marketing budget, that is how much you’re spending in supporting each step of a buying decision, puts you in a powerful place. Yesterday, I walked you through a six-step process to get visual snapshot of your...

Six steps to a strategic review of your marketing budget

by Bryony Thomas | Affordable marketing plan, Budget Shape, Third Flow Foundation - Baseline Rhythm

< Back to the Blog Watertight Marketing is marketing that supports every step of a buying decision, so that your business achieves long-term sales results. A strategic snapshot of your marketing spending can give you an indication as to whether you’re...