by Bryony Thomas | Funnels and Filters, Leak #6: No Proof
You’ve heard it before, and you’ll hear it again… referrals are the very best way to win new customers. Referred customers are cheaper to win. They convert more quickly. And, they spend more. In my book, Watertight Marketing, referrals comes under...
by Bryony Thomas | Funnels and Filters, Mindful marketing measurement
I had a catch up with a Watertight Workgroup client, Redspot Self Storage, last week to see what impact the programme has made on the business so far. This business provides an easy self-storage solution for consumer and business customers. It’s a highly...
by Cheryl Crichton | Considered Purchase, Funnels and Filters, Leak #9: Where
< Back to the Blog Or, how Twitter can join the dots between people, products and profit Tweeting has been commonplace in the small business marketing landscape for some time now. With the right strategy and tools in place, and along side other activity, Twitter...
by Bryony Thomas | Bucket, Funnels and Filters, Taps
Much is made of the divide between sales and marketing. It’s certainly makes for interesting debate, but it does absolutely nothing for your bottom line or your business reputation. So, let’s spell it out. How exactly should these two disciplines work together?...
by Bryony Thomas | Commercial Karma, Funnels and Filters, Leak #9: Where, Taps, Time Triangle
< Back to the Blog Social media marketing can seem like a bit of a minefield. It can also seem like there’s a dizzying amount to learn before you can even get started. But, it really breaks down into four activities and one core skill – which are common across...
by Bryony Thomas | Funnels and Filters, Leak #7: Information Overload, Touchpoint Leaks
This is the fourth in a series of five blogs on blogging this week. A business blog is one of the simplest ways of overcoming Leak #7 (Information Overload) of the Thirteen Touchpoint Leaks. It acts as invitation information and a stepping stone between knowing who...