The 3 Cs of What you do – clarity, consistency and context
At a recent client workshop we worked on a key issue that people knew of them, but for something they now only do a little of. The mental filing in the collective minds of the market was out of date. Certified Practitioner, Peter Baynes, joined me in that session, so...
Why social media marketing is a complete waste of time
There’s a bit of a tension at play in discussions about social media as a marketing technique. Some will position it as some sort of magic bullet that will take your business to greatness with barely any effort. Whilst the productivity police will caution you...
3 tips for customer retention marketing that any small business can achieve
< Back to the Blog Welcoming your new customers on board is a critical factor in the overall success of your marketing, and indeed of your business sustainability. Customer retention is often as important a marketing task as customer acquisition. As the old saying...
What is the value of free customers?
No doubt you will have spotted some very clever companies giving away their products and services for free. People like Mailchimp, who offer a Forever Free account – or 4Imprint, who send a Blue Box of free samples to prospective customers every month. And, of...
7 costly customer relationship management mistakes businesses make every day
Fantastic! You have a new customer. Now what? Most people will get on with the work, do a great job, finish it on time and on budget and then move on to another project for another customer. Surely the most important thing is to do a good job? So, what am I doing...Work With Us
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