Marketing is like fitness (part 2)
Yesterday, I shared the first three in my list of 10 ways that marketing is like getting fit. I thought it was apt for January, when you’re no doubt looking at your business bottom line, and your waistline, to see if you can make some improvements. Perhaps...
How to use Watertight Marketing to build a 3-year plan
I love a quick win as much as anyone else, but sustainable sales results are what I get really excited about. That’s why a Watertight Marketing Transformation Programme lasts 12 months. But, even that is only a starting point. In businesses where there’s a...
Accept it. Embrace it. Marketing is messy!
I love a good diagram. They’re great for simplifying ideas. But, it is worth remembering that the world doesn’t really look like that. Especially in marketing. In my recent post, Sales funnels don’t exist, I made the point that even the best...
How to turn 2% effort into 127% improvement
There’s a thing that happens with business books. We don’t always do anything as a result of reading them. We nod. We smile. We think ‘ah, yes!’. But, when we get back to our desks, we often do nothing about it. Even if we loved the book. Hey,...
How to incorporate a Gateway Product to win more business
Getting from general awareness to a new paying customer is a stepped journey in most business settings. Indeed, for many it’s a delicate dance akin to an intricate Quickstep. One of the most important stepping stones is the one that sees a person handing over their...Work With Us
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