by Bryony Thomas | Other stuff, Taps
Today’s letter taken from my A to Z of Content Marketing Ideas is the letter P. And, for some reason it’s one of the longest lists. The idea with these is to prompt you to think about interesting things to talk about, or angles from which to look at...
by Bryony Thomas | Other stuff, Taps
Phew, we’re getting through them. I hope I’ve whetted your appetite for a few great pieces of content. I’m sharing a letter (or two) from my complete A to Z of Content Marketing Ideas every day in December. It’s my Christmas gift to the...
by Bryony Thomas | Other stuff, Taps
There’s nothing quite as daunting as a blank sheet of paper. So, you know that creating interesting and relevant content is critical to your successful marketing plan… but, you’ve used up all your best ideas? This is not uncommon. Often, people start...
by Bryony Thomas | Other stuff, Taps
Delivering long-term sales results is, Watertight Marketing is all about. It’s about understanding how real people really buy, and then mapping an effective marketing tool, technique or activity against each step in the process. This means that your buyers have...
by Bryony Thomas | Other stuff, Taps
Marketing content is material generated by your business that you put out into the world to generate some sort of interest in what your business does. I’d specifically differentiate sales content and marketing content. Sales content is material specifically about your...