by Bryony Thomas | Case Study
← Back to Case Studies Reading Time: 10 Minutes We talked to Claire Thorpe, now a business coach and copywriter, about her experience of using and applying Watertight Thinking when she was in an in-house marketing position. Interview by Rachael Wheatley, Watertight...
by Rachael Wheatley | #WatertightWednesday, Marketing Capability, Marketing Skills, Mindful marketing measurement, Third Flow Foundation - Baseline Rhythm
< Back to the Blog Reading Time: 10 Minutes “One thing is certain in a marketing role. You’ll want to show the impact marketing has – to the leadership team, board, stakeholders or the wider business. At this month’s roundtable we chatted about what quick...
by Rachael Wheatley | First Flow Foundation - The Right Work, Marketing In Action, Marketing Skills
< Back to the Blog Reading Time: 6 Minutes When we published our research paper last autumn, one of the key takeouts was that having a clear proposition wasn’t enough. Even when the leadership team and senior marketer are clear on what you’re selling and to whom,...
by Rachael Wheatley | #WatertightWednesday, Marketing Capability, Marketing Skills, Marketing Strategy
< Back to the Blog Reading Time: 10 Minutes “A key role of marketing is to make sure the strategy, plan and activity supports the business’s objectives. Without that, the risk is scattergun marketing and it’s hard to prove the value of marketing. In our latest...
by Bryony Thomas | Case Study
← Back to Case Studies Reading Time: 12 Minutes “Watertight has been very influential…. Having a methodology and process provides confidence, rigour and a lens through which to think, research, draw conclusions and think critically. It gave me insight and...