by Bryony Thomas | Funnels and Filters, Leak #6: No Proof
You’ve heard it before, and you’ll hear it again… referrals are the very best way to win new customers. Referred customers are cheaper to win. They convert more quickly. And, they spend more. In my book, Watertight Marketing, referrals comes under...
by Bryony Thomas | Funnels and Filters, Mindful marketing measurement
I had a catch up with a Watertight Workgroup client, Redspot Self Storage, last week to see what impact the programme has made on the business so far. This business provides an easy self-storage solution for consumer and business customers. It’s a highly...
by Bryony Thomas | Funnels and Filters, Leak #7: Information Overload, Touchpoint Leaks
This is the fourth in a series of five blogs on blogging this week. A business blog is one of the simplest ways of overcoming Leak #7 (Information Overload) of the Thirteen Touchpoint Leaks. It acts as invitation information and a stepping stone between knowing who...
by Bryony Thomas | Touchpoint Leaks
z Prefer to listen than to read? This post is also available over on our PodBlog I’m yet to encounter a small business that isn’t leaking profit in the way they approach their marketing. If you’re not supporting every step in a person’s buying...