by Bryony Thomas | Affordable marketing plan, Flow Foundations
How much marketing advice do you think the owner or marketing director of a small business is exposed to? Honestly, I don’t know. But, I do know that it’s often more than they can possibly hope to digest and put into action. When I talk to MDs of ambitious small...
by Bryony Thomas | Leak #2: Poor On-boarding, Time Triangle
< Back to the Blog This post was written in 2012 and approved at the time of writing. KashFlow (www.kashflow.com), providers of online accounting software for small businesses, exhibited at business events in their early days. I interviewed them to appear as an...
by Bryony Thomas | Leak #10: When, Leak #11: Who, Leak #12: What, Leak #13: No Emotional Impact, Leak #9: Where, Taps
I’m often found telling businesses that they’ll never find a marketing silver bullet, or a magic formula to sales success. But, there’s one exception, and that’s The Awareness Equation. Applying it to your marketing is extremely powerful. It is the secret to getting...
by Bryony Thomas | Bucket, Mindful marketing measurement
z Prefer to listen than to read? This post is also available over on our PodBlog The way you measure your marketing can have a direct effect on the decisions you make. Keeping this in mind is essential to sound decisions that support your business in the long...
by Bryony Thomas | Affordable marketing plan
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog There’s nothing more predictable in business than the unexpected. But, just because you don’t know exactly what’s coming down the tracks, does not mean...