by Bryony Thomas | About the book
[View the story “Crowd funding Watertight Marketing” on Storify] Bryony Thomas Author and Founder, Watertight Marketing Bryony Thomas is the creator of the multi-award winning Watertight Marketing methodology, captured in her best-selling book of the same...
by Bryony Thomas | Commercial Karma
Doubtless you’ve heard of your ‘unique selling point’ or USP – from lots of marketing literature you’d be forgiven for thinking that you simply cannot do anything until you have one. Well, I disagree.I’ve disagreed with this for...
by Bryony Thomas | Commercial Karma, Funnels and Filters, Leak #9: Where, Taps, Time Triangle
< Back to the Blog Social media marketing can seem like a bit of a minefield. It can also seem like there’s a dizzying amount to learn before you can even get started. But, it really breaks down into four activities and one core skill – which are common across...
by Bryony Thomas | About the book
Just because you can draw a neat funnel, does not mean that there is one! I love a good sales funnel diagram. Call it a pipeline, a hopper, whatever. It’s helpful for organising your thoughts and mapping marketing tools and techniques to a buying decision. But...
by Bryony Thomas | About the book, Touchpoint Leaks
There’s a thing that happens with business books. We don’t always do anything as a result of reading them. We nod. We smile. We think ‘ah, yes!’. But, when we get back to our desks, we often do nothing about it. Even if we loved the book. Hey,...