by Bryony Thomas | Funnels and Filters, Leak #6: No Proof, Touchpoint Leaks
Lots of the growing businesses that we work with are the new kids on the block. They’re up against established competition and can struggle to gain trust from people who feel they may be taking a risk with a less established organisation. So, I’ve asked...
by Rachael Wheatley | Bucket, Commercial Karma, Leak #1: Forgotten customers
< Back to the Blog Customer marketing is one of the most important, and often overlooked, elements of a marketing plan. Your existing customers are the people who pay your bills folks! But, more than this, they are the foundation of your reputation, your word of...
by Peter Baynes | About the book, Affordable marketing plan, Leak #12: What, Mindful marketing measurement
< Back to the Blog Lots of our clients are fast-growing businesses for whom finding and keeping good people can be as much of a challenge as finding and keeping profitable customers. So, I asked Peter Baynes to look at the effect of implementing Watertight...
by Bryony Thomas | Bucket, Leak #13: No Emotional Impact, Taps, The Logic Sandwich
< Back to the Blog As buyers we are exposed to more and more messages that fight for our time. As marketers, it’s often tempting to emphasise the unique features and logical prowess of an offering. But, the mind doesn’t work like that. There’s more to engaging the...
by Bryony Thomas | Press Releases
‘Watertight Marketing’ – by Bryony Thomas – announced as the Winner of the Business Category at the London Book Festival 2015 London, 06.01.16 – The best-selling small business marketing book, Watertight Marketing, has been named as the winner of the Business category...