by Bryony Thomas | Leak #8: How, Taps
Video is quickly moving into the ‘must-have’ category for even the smallest of businesses. In Touchpoint Leak 8 – How detailed in my book, Watertight Marketing – we talk about a six part matrix for ensuring your content is presented for the way...
by Bryony Thomas | About the book, Commercial Karma
Traditional marketing language is so combative. It’s actually the opposite to the mindset you actually need to make marketing pay for your small business. Think about it… you plan a campaign, you target an audience, you capture their data. No customer wants to...
by Bryony Thomas | Press Releases
Watertight Marketing’ – by Bristol-based author Bryony Thomas – announced as Finalist from amongst 1200 titles in Los Angeles.Bristol, 28.05.15 – Going up against English-language books from around the world, ‘Watertight Marketing’ was last week named as a Finalist...
by Bryony Thomas | Affordable marketing plan, Considered Purchase, Touchpoint Leaks
There’s a bit of a tension at play in discussions about social media as a marketing technique. Some will position it as some sort of magic bullet that will take your business to greatness with barely any effort. Whilst the productivity police will caution you...
by Bryony Thomas | About the book, Leak #1: Forgotten customers, Leak #2: Poor On-boarding, Touchpoint Leaks
< Back to the Blog Welcoming your new customers on board is a critical factor in the overall success of your marketing, and indeed of your business sustainability. Customer retention is often as important a marketing task as customer acquisition. As the old saying...