by Bryony Thomas | Affordable marketing plan, Budget Shape, Marketing Strategy, Third Flow Foundation - Baseline Rhythm
< Back to the Blog Reading Time: 7 Minutes Board level marketers need to set budgets and get budgets supported by others. Effective budgeting is essential in any marketing leadership role. In this post, Bryony Thomas explores the ten things she most often sees...
by Rachael Wheatley | Budget Shape, Marketing Capability, Marketing Strategy, Mindful marketing measurement, Third Flow Foundation - Baseline Rhythm
< Back to the Blog Reading Time: 5 Minutes Having a good relationship with finance is important. Getting them on-board and enthusiastically supporting your strategy and plan is often a key piece to get right. But all too often, finance think that marketing is...
by Rachael Wheatley | #WatertightWednesday, First Flow Foundation - The Right Work, Flow Foundations, Fourth Flow Foundation - Maintain Momentum, Marketing Strategy, Marketing Team, Second Flow Foundation - Balanced Routine, Third Flow Foundation - Baseline Rhythm
< Back to the Blog Reading Time: 12 Minutes If you’re aiming for the most senior marketing position or are already there, what skills make this role a success? Our roundtable discussion this month looked at this topic through three lenses: bridging business...
by Bryony Thomas | Affordable marketing plan, Budget Shape, Marketing Strategy, Third Flow Foundation - Baseline Rhythm
< Back to the Blog Reading Time: 5 Minutes Getting the backing of your board for the marketing budget you need to do a good job is a key skill of a client-side marketer. If you’re getting push back on your budget requests, here are three key ways to get...
by Bryony Thomas | Marketing Team, Second Flow Foundation - Balanced Routine, Third Flow Foundation - Baseline Rhythm
< Back to the Blog Reading Time: 6 Minutes We often find that recruitment into a first marketing role moves into the frame at around 6-9 months into implementing the Watertight Marketing. As it comes up time and time again, I asked Cheryl Crichton if we...
by Bryony Thomas | First Flow Foundation - The Right Work, Flow Foundations, Fourth Flow Foundation - Maintain Momentum, Second Flow Foundation - Balanced Routine, Third Flow Foundation - Baseline Rhythm
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Reading Time: 12 Minutes I often start workshops by offering to write up on the board in red or green pen. Red for something they hate about marketing, and green...