Marketing Strategy Archives - Page 4 of 8

What to insource and what to outsource

by Rachael Wheatley | #WatertightWednesday, Flow Foundations, Marketing Strategy, Marketing Team, Touchpoint Leaks

< Back to the Blog Reading Time: 10 Minutes As any in-house marketer will tell you, there will come a time when you might need to use external specialists. There are all sorts of factors involved in deciding what to keep in-house and what might need outsourcing. It...

The important role of critics and champions in your business

by Bryony Thomas | Flow Foundations, Marketing Strategy, Marketing Team

< Back to the Blog  Reading Time: 5 Minutes My daughter and I have been singing the Strictly Come Dancing theme tune to each other with excitement all week. We’ve watched it together since she was born and we’re looking forward to this year’s...

Using Metrics to get Buy-in From Your Colleagues

by Rachael Wheatley | #WatertightWednesday, Flow Foundations, Marketing Strategy, Marketing Team, Touchpoint Leaks

< Back to the Blog Reading Time: 12 Minutes For any marketing role I’ve been in and with any marketer I talk to, metrics and measuring marketing success is a key issue. We’re often asked about the number of leads we’re going to generate or how many people we’ll get...

What skills does a marketing director need?

by Rachael Wheatley | #WatertightWednesday, First Flow Foundation - The Right Work, Flow Foundations, Fourth Flow Foundation - Maintain Momentum, Marketing Strategy, Marketing Team, Second Flow Foundation - Balanced Routine, Third Flow Foundation - Baseline Rhythm

< Back to the Blog Reading Time: 12 Minutes If you’re aiming for the most senior marketing position or are already there, what skills make this role a success? Our roundtable discussion this month looked at this topic through three lenses: bridging business...

How do you get buy-in to your marketing budget?

by Rachael Wheatley | #WatertightWednesday, Affordable marketing plan, Budget Shape, Flow Foundations, Marketing Strategy, Marketing Team, Touchpoint Leaks

< Back to the Blog  Reading Time: 12 Minutes Many people not in the marketing team have a view that marketing budgets are not always well justified. They can come across as more of a cost rather than being activities from which the business can derive real – even...

How to get buy-in on your marketing budget

by Bryony Thomas | Affordable marketing plan, Budget Shape, Marketing Strategy, Third Flow Foundation - Baseline Rhythm

< Back to the Blog  Reading Time: 5 Minutes Getting the backing of your board for the marketing budget you need to do a good job is a key skill of a client-side marketer. If you’re getting push back on your budget requests, here are three key ways to get...