by Bryony Thomas | Bucket, Leak #3: No Emotional Connection, Leak #7: Information Overload, Taps, Time Triangle
This is the third in a series of five blogs on blogging this week. A business blog is one of the simplest ways of overcoming Leak #7 (Information Overload) of the Thirteen Touchpoint Leaks. It acts as invitation information and a stepping stone between knowing who you...
by Bryony Thomas | Leak #10: When, Leak #11: Who, Leak #12: What, Leak #13: No Emotional Impact, Leak #9: Where, Taps
I’m often found telling businesses that they’ll never find a marketing silver bullet, or a magic formula to sales success. But, there’s one exception, and that’s The Awareness Equation. Applying it to your marketing is extremely powerful. It is the secret to getting...