by Bryony Thomas | Funnels and Filters, Leak #6: No Proof, Touchpoint Leaks
Lots of the growing businesses that we work with are the new kids on the block. They’re up against established competition and can struggle to gain trust from people who feel they may be taking a risk with a less established organisation. So, I’ve asked...
by Peter Baynes | About the book, Affordable marketing plan, Leak #12: What, Mindful marketing measurement
< Back to the Blog Lots of our clients are fast-growing businesses for whom finding and keeping good people can be as much of a challenge as finding and keeping profitable customers. So, I asked Peter Baynes to look at the effect of implementing Watertight...
by Bryony Thomas | Bucket, Leak #13: No Emotional Impact, Taps, The Logic Sandwich
< Back to the Blog As buyers we are exposed to more and more messages that fight for our time. As marketers, it’s often tempting to emphasise the unique features and logical prowess of an offering. But, the mind doesn’t work like that. There’s more to engaging the...
by Bryony Thomas | Guest Post, Influencer Icecream, Leak #5: No Critical Approval, Touchpoint Leaks
< Back to the Blog Following a strategy workshop that I ran with Watertight Marketing Certified Practitioner, Joshua Morse, there was some disagreement. Going through the Touchpoint Leak™ Assessment, Joshua rated – Leak 5: No Critical Approval – as Red, whilst the...
by Bryony Thomas | Affordable marketing plan, Considered Purchase, Touchpoint Leaks
There’s a bit of a tension at play in discussions about social media as a marketing technique. Some will position it as some sort of magic bullet that will take your business to greatness with barely any effort. Whilst the productivity police will caution you...