by Bryony Thomas | Funnels and Filters, Mindful marketing measurement
I had a catch up with a Watertight Workgroup client, Redspot Self Storage, last week to see what impact the programme has made on the business so far. This business provides an easy self-storage solution for consumer and business customers. It’s a highly...
by Bryony Thomas | Bucket, Funnels and Filters, Taps
Much is made of the divide between sales and marketing. It’s certainly makes for interesting debate, but it does absolutely nothing for your bottom line or your business reputation. So, let’s spell it out. How exactly should these two disciplines work together?...
by Bryony Thomas | Affordable marketing plan
What constitutes a marketing outcome? In my last post I looked at how to track volume and movement across a buying decision, today I’m looking at what a real commercial outcome is from all the activity that goes into getting people to walk this path. This is...
by Bryony Thomas | Considered Purchase
If you understand the thought processes that a buyer goes through when buying the kind of thing you sell, you’ll be much better able to affect the outcome to mean that they buy exactly the thing you sell.We are, of course, all individuals and no two people think...
by Bryony Thomas | Considered Purchase
Many businesses see the task of marketing as generating leads for salespeople to follow-up. It’s a short-sighted view that is costing small businesses millions. Marketing is the whole process of taking your goods or services to market. It’s made up of many different...