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A Dose of Watertight Wisdom
We have a back catalogue of over a decade of posts, almost all of which are still relevant and useful today.
Latest posts…
A month in the life of a new marketing administrator
Appointing the first person in your team for whom marketing is an actual job role can be a big...
Marketing messages are often meaningless. Scenarios almost always make sense.
We're not going to be the first or last to say that you need to focus on...
How to get marketing done when you simply don’t have time
Of all the grumbles we hear from people in growing businesses, making time for marketing is chief...
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Key Concepts
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Touchpoint Leaks
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What are sustainable sales results?
We talk about marketing that underpins sustainable sales results. So, let's explore exactly what...
Sales funnels don’t exist – a marketing lesson from The Matrix
I’m going to take a wild guess that you’ve heard of a sales funnel. The last time I...
Systems that support every step of the sale
Many of the businesses we work with have grown organically, and many resist...
#WatertightWednesday Write-ups
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Find all of the write-ups here
Building a Marketing Team
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Listen to all the podcasts from the Watertight Wednesday roundtables here
Posts by Framework
Flow Foundations
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Touchpoint Leaks™
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Logic Sandwich
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The Time Triangle
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Influencer Icecream
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Profit Purpose Matrix
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Posts by Touchpoint Leak™
The Touchpoint Leaks™ framework is introduced in Chapter 2 of the Watertight Marketing book. You can use this to create a Touchpoint Leak™ Traffic Light Report to find your focus Leak. Then please use Part Three of the book, and these posts to #tweakyourleaks
"Watertight has made a massive difference to me and our business... I’m a sales person but knew we needed the support of marketing to further our growth. We’ve achieved 500% growth in 4 years; I attribute a lot of that success to working with Watertight."
Leak 1: Forgotten Customers
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Leak 2: Poor On-Boarding
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Leak 3: No Emotional Connection
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Leak 4: No Gateway
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Leak 5: No Critical Approval
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Leak 6: No Proof
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Leak 7: Information Overload
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Leak 8: How (format)
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Leak 9: Where (channel)
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Leak 10: When (timing)
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Leak 11: Who (Influencers)
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Leak 12: What
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Leak 13: No Emotional Impact
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