Posts on Leak 6 – No Proof
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How marketing helps you find the right prospects
In a blog I wrote recently, I mentioned that one of the four growth strategies was looking for like-minded prospects. This is step two of the process we’d recommend to help you find, win and keep more of the right clients. We’re looking here at two things. Firstly, it’s how you go about finding more clients. Second, how you can funnel and filter the right clients to make sure you’re spending your time on those most likely to convert.
Critical ways brands can improve the quality of their customer interactions
Mapping, understanding and enhancing the points of interaction with customers is what the best brands do to sustain their success. In this post Stephen Bateman explores how the Touchpoint Leaks framework can help you to do the same.
How to structure a marketing case study
< Back to the Blog The marketing case study is an essential part of your toolkit . They have an essential role in proving your credentials and overcoming any concerns that a potential buyer might have. So, I've asked Certified Practitioner, Cheryl Crichton, to give a quick run-down on...
Why do you need to use evidence in your marketing?
Lots of the growing businesses that we work with are the new kids on the block. They're up against established competition and can struggle to gain trust from people who feel they may be taking a risk with a less established organisation. So, I've asked Certified...
Why are referred customers worth more?
You've heard it before, and you'll hear it again... referrals are the very best way to win new customers. Referred customers are cheaper to win. They convert more quickly. And, they spend more. In my book, Watertight Marketing, referrals comes under Leak #6 - No Proof in...