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A Dose of Watertight Wisdom
We have a back catalogue of over a decade of posts, almost all of which are still relevant and useful today.
Latest posts…
How to make time for your marketing when you run your own business
Business owner and Author of Time Mastery; Banish Time Management Forever, Karen...
How to scale the solo entrepreneur’s marketing mountain
When I wrote Watertight Marketing I had the MD of a £2m business in my mind. Someone...
Where does telemarketing sit in your toolkit?
< Back to the Blog Telemarketing is a hotly debated topic in both sales and marketing circles....
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Touchpoint Leaks
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How to get marketing done when you simply don’t have time
Of all the grumbles we hear from people in growing businesses, making time for marketing is chief...
How often do you repeat yourself in your marketing?
Are you worried about repetition in marketing? We often encounter an uneasiness and sense of mounting pressure in businesses where marketing includes putting out high quality content. Perhaps they’ve made a commitment to a baseline of weekly blogs, monthly videos, quarterly paper, etc. A feeling starts to creep in. It’s a bit how I feel about the ironing pile… it just keeps building up and waving at me as yet another task that needs my attention. Do you know this feeling?
How do you know if your marketing is working?
Are you getting results from marketing? If you're spending time, energy,...
#WatertightWednesday Write-ups
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Find all of the write-ups here
Building a Marketing Team
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Listen to all the podcasts from the Watertight Wednesday roundtables here
Posts by Framework
Flow Foundations
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Touchpoint Leaks™
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Logic Sandwich
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The Time Triangle
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Influencer Icecream
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Profit Purpose Matrix
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Posts by Touchpoint Leak™
The Touchpoint Leaks™ framework is introduced in Chapter 2 of the Watertight Marketing book. You can use this to create a Touchpoint Leak™ Traffic Light Report to find your focus Leak. Then please use Part Three of the book, and these posts to #tweakyourleaks
"Watertight has made a massive difference to me and our business... I’m a sales person but knew we needed the support of marketing to further our growth. We’ve achieved 500% growth in 4 years; I attribute a lot of that success to working with Watertight."
Leak 1: Forgotten Customers
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Leak 2: Poor On-Boarding
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Leak 3: No Emotional Connection
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Leak 4: No Gateway
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Leak 5: No Critical Approval
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Leak 6: No Proof
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Leak 7: Information Overload
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Leak 8: How (format)
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Leak 9: Where (channel)
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Leak 10: When (timing)
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Leak 11: Who (Influencers)
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Leak 12: What
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Leak 13: No Emotional Impact
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