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A Dose of Watertight Wisdom
We have a back catalogue of over a decade of posts, almost all of which are still relevant and useful today.
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Emotional impact and marketing consistency delivers 400% increase in awareness
B2B Marketing Case Study | Ascentor is a cyber security consulting firm, who started their journey with Watertight Marketing as a £2m turnover business with a team of 12 in Gloucester. They were acquired in EMB in 2017. Dave James, MD, credits his learning with Watertight Marketing, and the ongoing support of a Certified Practitioner with setting their business apart in a crowded specialist market. He described discovering the methodology as “a revelation and a relief.”
How to choose a CRM system for small business
< Back to the Blog I am continually asked how to choose CRM for small business. Our clients are...
How To Plan Top Performing Marketing Content in 5 Steps
Knowing how to plan top performing marketing content is essential to persuading more people to buy...
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Who has the power of veto?
B2B Marketing Case Study | MRG Systems are experts in designing, supplying and running digital displays. You’ll find their systems in places as diverse as leading UK retail betting shops, schools & colleges, and the Houses of Parliament. Head of sales, Darren MacDonald, worked in partnership with Certified Practitioner, Joshua Morse, to systematically understand and tweak their marketing leaks… starting with a redefinition of their key audience.
How to make time for your marketing when you run your own business
Business owner and Author of Time Mastery; Banish Time Management Forever, Karen...
How to scale the solo entrepreneur’s marketing mountain
When I wrote Watertight Marketing I had the MD of a £2m business in my mind. Someone...
#WatertightWednesday Write-ups
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Find all of the write-ups here
Building a Marketing Team
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Listen to all the podcasts from the Watertight Wednesday roundtables here
Posts by Framework
Flow Foundations
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Touchpoint Leaks™
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Logic Sandwich
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The Time Triangle
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Influencer Icecream
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Profit Purpose Matrix
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Posts by Touchpoint Leak™
The Touchpoint Leaks™ framework is introduced in Chapter 2 of the Watertight Marketing book. You can use this to create a Touchpoint Leak™ Traffic Light Report to find your focus Leak. Then please use Part Three of the book, and these posts to #tweakyourleaks
"Watertight has made a massive difference to me and our business... I’m a sales person but knew we needed the support of marketing to further our growth. We’ve achieved 500% growth in 4 years; I attribute a lot of that success to working with Watertight."
Leak 1: Forgotten Customers
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Leak 2: Poor On-Boarding
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Leak 3: No Emotional Connection
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Leak 4: No Gateway
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Leak 5: No Critical Approval
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Leak 6: No Proof
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Leak 7: Information Overload
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Leak 8: How (format)
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Leak 9: Where (channel)
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Leak 10: When (timing)
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Leak 11: Who (Influencers)
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Leak 12: What
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Leak 13: No Emotional Impact
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