by Bryony Thomas | Bucket, Leak #1: Forgotten customers, Marketing In Action, Taps, The Logic Sandwich
< Back to the Blog Mobilising the goodwill of happy customers is so powerful. I’ve recently started using Receipt Bank, and there’s a little thing they do that I thought I’d share with you. Now, we have nothing to do with this bit of marketing...
by Bryony Thomas | Bucket, Leak #1: Forgotten customers, Touchpoint Leaks
< Back to the Blog We’ve talked before about the importance of building customer loyalty, and it’s no accident that the first of the 13 Touchpoint Leaks is “Forgotten Customers”. It’s been said before, and it will be said again. But...
by Rachael Wheatley | Bucket, Commercial Karma, Leak #1: Forgotten customers
< Back to the Blog Customer marketing is one of the most important, and often overlooked, elements of a marketing plan. Your existing customers are the people who pay your bills folks! But, more than this, they are the foundation of your reputation, your word of...
by Bryony Thomas | About the book, Leak #1: Forgotten customers, Leak #2: Poor On-boarding, Touchpoint Leaks
< Back to the Blog Welcoming your new customers on board is a critical factor in the overall success of your marketing, and indeed of your business sustainability. Customer retention is often as important a marketing task as customer acquisition. As the old saying...
by Cheryl Crichton | Bucket, Taps
or, ‘He who hesitates is lost.’ So, here we are, hanging on the last vestiges of Summer and people have started complaining about ‘Christmas party advertising’ and festive wrapping paper. Bah humbug. Whatever your thoughts or beliefs on the holiday season, I wanted to...