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A Dose of Watertight Wisdom
We have a back catalogue of over a decade of posts, almost all of which are still relevant and useful today.
Latest posts…
Sales funnels don’t exist – a marketing lesson from The Matrix
I’m going to take a wild guess that you’ve heard of a sales funnel. The last time I...
Systems that support every step of the sale
Many of the businesses we work with have grown organically, and many resist...
How good marketing supports your investment pitch
The businesses that get the most from using the Watertight Marketing...
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Key Concepts
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Touchpoint Leaks
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The latest posts…
8 practical reasons to create a vision board for your business
It’s that time of year when social streams are awash with people setting goals for their year ahead. Lots of people will have spent a few happy hours cutting a sticking to create a vision board for their life, and crafting daily mantras to manifest what they’ve pictured. Just as many will dismiss the idea as a load of hokum. Here’s what I think…
Would you like to spend a month a year in Bali?
We often ask business owners to visualise their perfect day. This can result in them...
Marketing and sales – what’s the difference?
There's a perennial debate if you've hung around marketing and sales people for long...
#WatertightWednesday Write-ups
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Find all of the write-ups here
Building a Marketing Team
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Listen to all the podcasts from the Watertight Wednesday roundtables here
Posts by Framework
Flow Foundations
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Touchpoint Leaks™
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Logic Sandwich
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The Time Triangle
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Influencer Icecream
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Profit Purpose Matrix
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Posts by Touchpoint Leak™
The Touchpoint Leaks™ framework is introduced in Chapter 2 of the Watertight Marketing book. You can use this to create a Touchpoint Leak™ Traffic Light Report to find your focus Leak. Then please use Part Three of the book, and these posts to #tweakyourleaks
"Watertight has made a massive difference to me and our business... I’m a sales person but knew we needed the support of marketing to further our growth. We’ve achieved 500% growth in 4 years; I attribute a lot of that success to working with Watertight."
Leak 1: Forgotten Customers
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Leak 2: Poor On-Boarding
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Leak 3: No Emotional Connection
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Leak 4: No Gateway
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Leak 5: No Critical Approval
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Leak 6: No Proof
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Leak 7: Information Overload
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Leak 8: How (format)
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Leak 9: Where (channel)
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Leak 10: When (timing)
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Leak 11: Who (Influencers)
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Leak 12: What
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Leak 13: No Emotional Impact
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