The Blog
More Ways to Navigate the Blog
A Dose of Watertight Wisdom
We have a back catalogue of over a decade of posts, almost all of which are still relevant and useful today.
Latest posts…
Using Metrics to get Buy-in From Your Colleagues
Are you getting results you and your business needs from marketing? Since you’re investing time, energy and money on marketing, you’ll no doubt be thinking (and others asking) about value for money, return on investment and how to measure marketing success.
What skills does a marketing director need?
Getting the backing of your board for the marketing budget you need to do a good job is a key skill of a client-side marketer. If you’re getting push back on your budget requests, here are three key ways to get better buy-in by distinguishing the three marketing budgets, index-linking your requests, and using Visual Budgeting to express your rationale.
How do you get buy-in to your marketing budget?
Getting the backing of your board for the marketing budget you need to do a good job is a key skill of a client-side marketer. If you’re getting push back on your budget requests, here are three key ways to get better buy-in by distinguishing the three marketing budgets, index-linking your requests, and using Visual Budgeting to express your rationale.
Audio
PodBlog
For those that prefer to listen than to read
Key Concepts
By Framework
Find posts that relate to key frameworks
Touchpoint Leaks
By Leak
Find posts that relate to each of the Leaks
Fancy a regular dose of Watertight Wisdom by email?
The latest posts…
What to insource and what to outsource
As any in-house marketer will tell you, there will come a time when you might need to use external specialists. There are all sorts of factors involved in deciding what to keep in-house and what might need outsourcing.
The important role of critics and champions in your business
My daughter and I have been singing the Strictly Come Dancing theme tune to each other with excitement all week. We’ve watched it together since she was born and we’re looking forward to this year’s launch show tonight. Chatting about the judges, she said “It’s only Craig that really judges it properly, the others are just being kind.” It got me thinking about which voices to tune into in your business, the critics or the champions?
Using Metrics to get Buy-in From Your Colleagues
Are you getting results you and your business needs from marketing? Since you’re investing time, energy and money on marketing, you’ll no doubt be thinking (and others asking) about value for money, return on investment and how to measure marketing success.
#WatertightWednesday Write-ups
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Find all of the write-ups here
Building a Marketing Team
When should we outsource marketing?
Outsource marketing? It's an option, but when is it the right choice? The typical businesses we work with would be described as step-up, rather than start-up. That is, they've been going a few years and now want to step things up. This is usually the point at which...
Listen to all the podcasts from the Watertight Wednesday roundtables here
Posts by Framework
Flow Foundations
How do you find clients that sustain you energetically and financially?
< Back to the BlogThis post is also available over on our PodBlogFor many of our clients, it's not necessarily that they need more clients, it's that they need more of the right clients. And, in many more cases, once this has been clearly defined and a strategy put...
What are sustainable sales results?
We talk about marketing that underpins sustainable sales results. So, let's explore exactly what we mean by that, and why it's so important to get to a point where your sales really do meet these criteria. There are three ways in which sales need to be sustainable if...
How to make time for your marketing when you run your own business
Business owner and Author of Time Mastery; Banish Time Management Forever, Karen Meager, recently graduated our Marketing Masterplan programme. Every month she'd ticked off her task list, and more! She impressed us so much in how she managed her time...
Touchpoint Leaks™
Why social media marketing is a complete waste of time
There's a bit of a tension at play in discussions about social media as a marketing technique. Some will position it as some sort of magic bullet that will take your business to greatness with barely any effort. Whilst the productivity police will caution...
3 tips for customer retention marketing that any small business can achieve
< Back to the Blog Welcoming your new customers on board is a critical factor in the overall success of your marketing, and indeed of your business sustainability. Customer retention is often as important a marketing task as customer acquisition. As the old saying...
What is the value of free customers?
No doubt you will have spotted some very clever companies giving away their products and services for free. People like Mailchimp, who offer a Forever Free account - or 4Imprint, who send a Blue Box of free samples to prospective customers every month....
Logic Sandwich
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
The Time Triangle
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Influencer Icecream
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Profit Purpose Matrix
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Posts by Touchpoint Leak™
The Touchpoint Leaks™ framework is introduced in Chapter 2 of the Watertight Marketing book. You can use this to create a Touchpoint Leak™ Traffic Light Report to find your focus Leak. Then please use Part Three of the book, and these posts to #tweakyourleaks
"Watertight has made a massive difference to me and our business... I’m a sales person but knew we needed the support of marketing to further our growth. We’ve achieved 500% growth in 4 years; I attribute a lot of that success to working with Watertight."
Leak 1: Forgotten Customers
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Leak 2: Poor On-Boarding
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Leak 3: No Emotional Connection
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Leak 4: No Gateway
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Leak 5: No Critical Approval
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Leak 6: No Proof
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Leak 7: Information Overload
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Leak 8: How (format)
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Leak 9: Where (channel)
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Leak 10: When (timing)
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Leak 11: Who (Influencers)
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Leak 12: What
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Leak 13: No Emotional Impact
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.