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A Dose of Watertight Wisdom
We have a back catalogue of over a decade of posts, almost all of which are still relevant and useful today.
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Does your business have a common language?
Without having a common definition, and alignment on what marketing is, does and how it works, the likelihood of making great decisions is pretty low. So, let’s look at how you reach a common language.
From Marketing Manager to Marketing Director – what does it take?
When planning a career path, it’s natural that a marketing manager might want to move on to being a marketing director or head of marketing at some stage. We asked Master Practitioner, Rachael Wheatley, to put down some thoughts.
The questions to ask when interviewing a Marketing Manager
You can use the Watertight Marketing book to plan your activity, and decide on the tweaky ou need to your marketing leaks – but who will you get to do the work? We regularly support in recruiting marketers into their teams. In this post, Cheryl Crichton picks out here two favourite interview questions from amongst a handy list of things you could ask.
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The latest posts…
How do your colleagues see marketing?
If you are a marketer in a scaling business, the first audience you should be characterising is your colleagues. How they perceive marketing has a direct impact on how effective you can be in your role. Let’s take a look at how they might see it, and what you can do about it.
Marketing Credibility Killers
It’s a common lament of client side marketers that their colleagues don’t see the strategic benefit of marketing. Cynicism seems to come from all sides. In this post, we look at 16 common ways that marketers themselves exacerbate the issue… and what to do about it.
Does your business have a common language?
Without having a common definition, and alignment on what marketing is, does and how it works, the likelihood of making great decisions is pretty low. So, let’s look at how you reach a common language.
#WatertightWednesday Write-ups
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Find all of the write-ups here
Building a Marketing Team
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Listen to all the podcasts from the Watertight Wednesday roundtables here
Posts by Framework
Flow Foundations
What shape is your marketing budget?
< Back to the Blog Knowing the shape of your marketing budget, that is how much you're spending in supporting each step of a buying decision, puts you in a powerful place. Yesterday, I walked you through a six-step process to get visual snapshot of your marketing...
Six steps to a strategic review of your marketing budget
< Back to the Blog Watertight Marketing is marketing that supports every step of a buying decision, so that your business achieves long-term sales results. A strategic snapshot of your marketing spending can give you an indication as to whether you're achieving...
Should you be saying ‘No’ to new business?
< Back to the Blog This post is also available over on our PodBlogDoing the wrong kind of work is so damaging, I've included it as one of the Four Foundation Foundations in Watertight Marketing. Which means that learning when, and how, to say no to a potential new...
Touchpoint Leaks™
A day in the life of a small business tweet
< Back to the Blog Or, how Twitter can join the dots between people, products and profit Tweeting has been commonplace in the small business marketing landscape for some time now. With the right strategy and tools in place, and along side other activity, Twitter...
How to make your company name and strap line work hard for your business
There are lots of ways to name a business, or a product. And, the addition of a strap line can take the name a little further. From nonsensical words, like Google, to highly descriptive names, like Compare the Market - there are just so many...
Marketing is like fitness (part 2)
Yesterday, I shared the first three in my list of 10 ways that marketing is like getting fit. I thought it was apt for January, when you're no doubt looking at your business bottom line, and your waistline, to see if you can make some...
Logic Sandwich
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The Time Triangle
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Influencer Icecream
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Profit Purpose Matrix
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Posts by Touchpoint Leak™
The Touchpoint Leaks™ framework is introduced in Chapter 2 of the Watertight Marketing book. You can use this to create a Touchpoint Leak™ Traffic Light Report to find your focus Leak. Then please use Part Three of the book, and these posts to #tweakyourleaks
"Watertight has made a massive difference to me and our business... I’m a sales person but knew we needed the support of marketing to further our growth. We’ve achieved 500% growth in 4 years; I attribute a lot of that success to working with Watertight."
Leak 1: Forgotten Customers
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Leak 2: Poor On-Boarding
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Leak 3: No Emotional Connection
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Leak 4: No Gateway
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Leak 5: No Critical Approval
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Leak 6: No Proof
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Leak 7: Information Overload
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Leak 8: How (format)
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Leak 9: Where (channel)
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Leak 10: When (timing)
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Leak 11: Who (Influencers)
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Leak 12: What
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Leak 13: No Emotional Impact
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