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We have a back catalogue of over a decade of posts, almost all of which are still relevant and useful today.
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Shining a light on your vision, values and milestones
Agreeing vision, values, goals and milestones is a shared responsibility across the leadership team. Marketing’s role is to turn these into something that engages and inspires employees, suppliers, clients and prospects alike. To do that, you use both numbers and narrative. Each has an important part in motivating your audience.
Seriously, you should put that on a poster!
There are some things that we find ourselves saying time and time again. You know you’re onto something when you see people write it down, or tweet it. So, here are the ones that pop out of Bryony’s mouth so often that we’ve put them on a poster! Help yourself to the PDFs to print out for your office wall as a gift from us.
Do you have a compelling narrative for your numbers?
When I ask the leadership team of a growing business about their vision for the next 3-5 years, I will almost always be given a revenue number they want to reach. For me, this is like talking to people about a road trip by junction number. It’s practical, but not compelling. In this post, we explore how a marketer can narrative to really bring things to life.
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Looking for treasure in your own back yard
We’ve come into contact with 1000’s of businesses over the years. Whichever sector they’re in, however large or small they are, however their marketing is organised, there’s one common theme. Forgotten customers. It’s the marketing leak we most frequently see and it’s the first place to start if you’re looking for stability and growth.
The four key marketing growth strategies
I remember talking to the partner in a law firm some time ago. He was a bit phased by the business growth targets his managing partner had set for his practice area. It seemed like a big mountain to climb and pretty overwhelming. In our conversation, I suggest he break it down to make it more manageable, starting with existing clients of the firm.
Shining a light on your vision, values and milestones
Agreeing vision, values, goals and milestones is a shared responsibility across the leadership team. Marketing’s role is to turn these into something that engages and inspires employees, suppliers, clients and prospects alike. To do that, you use both numbers and narrative. Each has an important part in motivating your audience.
#WatertightWednesday Write-ups
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Find all of the write-ups here
Building a Marketing Team
What skills does a marketing director need to be really effective?
This post is also available over on our PodBlog< Back to the BlogA typical client for a full Marketing Transformation Programme has typically just recruited, or is about to recruit, into their first marketing leadership role. That is, their first head of marketing...
Making time for marketing with a default diary
If I had a pound for every time I'd heard an ambitious business owner, or those in their team, tell me that they struggle to make time for marketing, I truly would be a very rich woman. Time is our most precious resource, and in a fast-growing business the competing...
Marketing and sales – what’s the difference?
There's a perennial debate if you've hung around marketing and sales people for long enough, and that is "What is marketing, and what is sales?" For me, marketing is the process of taking your goods and services to market. For many others, marketing is...
Listen to all the podcasts from the Watertight Wednesday roundtables here
Posts by Framework
Flow Foundations
Kicking the Yo-Yo Marketing Habit
The very first visual you come across in the Watertight Marketing book is the Yo-Yo Marketing chart. I've seen this played out in the vast majority of growing businesses I've encountered in the last decade. If you're able to kick this habit, your chances of scaling...
Do you have the tools to match your skills?
< Back to the Blog This post is also available over on our PodBlogWhen helping clients assess themselves to create a Touchpoint Leak Traffic Light Report, we often find that people rate themselves highly based on having someone in their team who is good at a...
Why should you invest in marketing when sales are soaring anyway?
< Back to the Blog This post is also available over on our PodBlogMost of the businesses that we work with on a marketing transformation have a sales team. In fact, most have an excellent sales team on whom the growth to that point can be credited. Further to this,...
Touchpoint Leaks™
Marketing Timing: How to make sure that you show up at the right time
I was recently asked, by the fabulous Valuable Content duo, what our most successful content of 2015 had been and why. The answer was clear. It was our simply, useful and timely Christmas Marketing Checklist. Getting your marketing timing right is so critical to...
How to overcome the third party veto in a complex sale
< Back to the Blog Following a strategy workshop that I ran with Watertight Marketing Certified Practitioner, Joshua Morse, there was some disagreement. Going through the Touchpoint Leak™ Assessment, Joshua rated – Leak 5: No Critical Approval – as Red, whilst the...
How to make the most of your company Christmas card
Getting your timing right is a key tenet of successful marketing. Making the most of seasonal opportunities is an excellent way of creating opportunities to make a positive connection with existing customers, and reach people who don't yet know you. The festive season...
Logic Sandwich
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The Time Triangle
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Influencer Icecream
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Profit Purpose Matrix
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Posts by Touchpoint Leak™
The Touchpoint Leaks™ framework is introduced in Chapter 2 of the Watertight Marketing book. You can use this to create a Touchpoint Leak™ Traffic Light Report to find your focus Leak. Then please use Part Three of the book, and these posts to #tweakyourleaks
"Watertight has made a massive difference to me and our business... I’m a sales person but knew we needed the support of marketing to further our growth. We’ve achieved 500% growth in 4 years; I attribute a lot of that success to working with Watertight."
Leak 1: Forgotten Customers
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Leak 2: Poor On-Boarding
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Leak 3: No Emotional Connection
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Leak 4: No Gateway
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Leak 5: No Critical Approval
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Leak 6: No Proof
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Leak 7: Information Overload
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Leak 8: How (format)
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Leak 9: Where (channel)
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Leak 10: When (timing)
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Leak 11: Who (Influencers)
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Leak 12: What
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Leak 13: No Emotional Impact
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